What is the best method for driving traffic in your Shopify Store? This thought has surely crossed the mind of many eCommerce entrepreneurs at a point in time.
e-retail sales surpassed 4.2 trillion U.S. dollars globally in 2020. Yes, it is true! Hence, you can imagine the need and demand of online stores nowadays.
Well, no doubt, Shopify is one of the best platforms to propel your online store. But how? To answer your question, we have mentioned the ways to promote a Shopify store. Read on to know the non-comparable traffic generating solutions with Shopify marketing techniques.
Top 5 Strategies To Boost Your Shopify Store Traffic
1. SEO For Generating Leads
Is it easy for customers to find your brand or business’s website? If not, you need to go for SEO. It helps you to push up the ranking of your website when customers search for a particular service. You might be aware that SEO is the main thing to generate more traffic on a website or online store.
By using relevant keywords, a website can become the most visited online store in Google. It also increases the chances of being highly ranked.
2. Connect social media account with the store
Do you know social media is the entrance gate for customers? You can build good relationships with customers through social media. Also, it will be easier to build a brand identity with a social media account.
Approx two-thirds of people visit Shopify stores by Facebook. Engagement is the basic tool for driving traffic from social media platforms. It means that a big business can be managed by social media.
You can promote the Shopify store through social media posts or stories. Also, remember to add a call to action according to the product. The ultimate goal is driving traffic, but it should be done with concern regarding brands and customers.
3. Offer and discounts
Discounts and offers allow visitors not only to browse but also to buy products. You can start special offers to understand the buying behavior of your clients. Discounts and offers are a great way for approaching new customers.
Also, these offers allow visitors to browse the store and buy the wish list. There are more chances that shoppers make a first-time purchase with a business when discounts are offered.
Giveaways and contests can create excitement in customers. There are 50% of users that spend more time on a website for winning giveaways or contests.
Furthermore, you can also create FB or Instagram posts that allow followers to re-share posts or tag 3 friends to win a gift of your products. Undoubtedly giveaways are considered the best way to generate followers, brand exposure, and traffic.
4. Email marketing
Emails are considered one of the best Shopify marketing tools. As we know, emails are becoming annoying for users, but a well-crafted email can affect the target audience positively. It is also a great way of engaging customers after making a purchase.
We suggest you be careful while doing email marketing. It should be beneficial for the target audience. The best way is offering needed data, being creative, and showcasing your product. It’s part of building a world for buyers to explore and making your brand’s awareness.
If you are sending regular newsletters to potential customers, it ensures they understand your store’s updates. And in case it’s a new product, it will raise the sales and traffic.
Thanks to Shopify developers, it is easier to create an email in Shopify. It consists of templates to choose from and get inspired. Once you know customers, it will make your emails feel natural instead of forced.
One more benefit of email marketing is it informs all customers. It means if your existing customers are up to date, they will inform other people also.
5. Guest posts
You might have heard content is the backbone of any website, brand, or store. For promoting the Shopify store, it’s time to brush up on your networking skills and find the best writers. You can offer a guest post to other brands, and in exchange, ask for adding your website links into it.
It helps in building a relationship with other companies and displaying your brand name on their website.
While writing a guest post, make sure you present the right piece of information, deliver high-quality content, use your brand’s links wisely, and be familiar with requirements.
Remember, nobody can state which method is good for promoting a Shopify store. You should use a combination of methods to drive traffic to your e-commerce site. For further information, you can connect to a Shopify web designer.
Hopefully, this article has provided you with five effective ways of driving traffic to the Shopify store. It will boost traffic on a social media platform and organic traffic.