Online store development through the Shopify platform means running your e-commerce business online, from designing to managing stores across multiple sales channels (web, mobile, social media, marketplaces, and physical retail locations). The platform also offers opportunities to merchants for handling a powerful back-office and directly connecting with customers to encourage purchases.
Shopify has currently published some global e-commerce statistics. It’s expected that global e-commerce is going to rise to a total of $4.89 trillion in 2021 – almost a 400% increase in 7 years.
This stat proves, there is a lot of market demand. So, how to stand out amongst the millions of e-commerce stores.
However, for growing a Shopify store, only putting up products on the web isn’t enough. Every store owner must know some of the trade secrets to make it to the top and hit a big online competitive market. You must know – how to assist customers in finding the right products and how to provide an exceptional shopping experience. Focusing on such elements with the assistance of Shopify marketing experts will push your business to exponential growth.
Additionally, with the flexibility, effectiveness, security, maintenance, and return on investment it offers, Shopify taps on all the boxes to enable store owners to manage their businesses. The other advantages are associated with Shopify – flexible, easy to get started, and grow your business. It allows business owners to increase conversions and sales, as well as reduce a lot of administrative tasks, and provide valuable management information.
To reach this extent, there are some tips and strategies that need to follow for driving more sales.
Are you ready? Let’s dive in.
What Tips a Shopify Store Owner Should Follow For Achieving a Great Success?
- Excellent Online Support
Before and after making a purchase, every customer must have facilitated reliable support services. Sometimes, people experience issues regarding the purchase, order, payments and others. Guaranteeing in troubleshooting their issues can transform potential buyers into loyal, returning customers. Therefore, having the most comprehensive, 24/7 support with a live chat feature will boost your site-wide conversion. Offering round-the-clock support will support buyers to make their purchases and return customers for making more purchases.
- Reach Audience Through Influencer Marketing
Influencer marketing is a strategy of developing a strong bond with top influencers for running your online store in front of new audiences. Through this strategy and process, it becomes quite easy to reach new industries and customers while leveraging the trust that they’ve already built with their audiences. Various bloggers and social media celebrities have already developed their trust among their followers. Therefore, promoting your Shopify brand or products through them is an effective and organic tactic to increase your sales. According to Nielsen, 92% of customers actually trust word-of-mouth recommendations they trust in comparison to other advertising forms.
- Maintain Excitement Through Contests
Running contests on different social media channels or websites is an effective solution for increasing your traffic. When multiple people participate in these contests, it’s recommended to offer free giveaways or coupons for winners. This won’t only drive more traffic to your store. Additionally, by offering exciting prizes in commerce for your customers’ participation, it also builds a trusting relationship with customers. Always remember that bonuses and rewards are efficacious incentives for driving current and new customers.
- Follow Content Marketing Rules
Content marketing is all about building a connection with readers. Therefore, embedding a Shopify store with entertaining, informative and engaging content can organically bring customers to your store. From posting videos to podcasts, guides, and ebooks, these all will offer unlimited opportunities to branch out into the content world for fascinating new customers. Creating original and unique content setting your business as a leading industry. However, don’t restrict yourself to posts or guides. You also need to consider all interesting topics that make your brand stand out among customers.
Content marketing also offers an opportunity to succeed in search results using product and brand keywords. So, use tools like Google Keyword Planner for picking relatable business keywords to rank in search results.
- Make Your “Why” Competitive
For standing out among leaders, you must be aware of the reasons – why you’re selling your product. When customers feel better about a product, they support a business and recommend others. This will keep customers connected with a brand to a greater extent. This means sharing your passion behind selling your products and why should a person purchase it will help in selling a reason instead of a product/service. Considering such factors won’t only make customers feel loyal to the values you share but also retain them by purchasing more and more products.
- Popular Payment Options
No online store can possibly run without mentioning different and common payment methods. Therefore, it’s recommended that – feature your Shopify store with a broad array of popular payment options. So, every customer across the world can make a purchase easily. Nowadays, PayPal is one of the effective and considerable go-to payment solutions. The availability of different payment options enables sellers in creating and saving payment information on your store for future purchases.
- Embed Social Media Logos on Website
Since social media has gained huge popularity across the world, it’s essential to assure that your store is running according to the online trends. While developing an online store, featuring your website with different social media logos with the help of Shopify web designer. This is a fantastic way to showcase that your business has a strong reputation among different social media channels. Customers will also start following your social media accounts. Therefore, create ads, post interesting and engaging content, and post eye-catching images to allure the eyes of customers and readers.
- Improve your Shopify SEO
Every Shopify store owner wants to rank their e-commerce website on search engines for growing sales and conversions. Therefore, it’s necessary to hire a Shopify marketer for registering your store with Google Search Console or Bing Webmaster Tools. This effective strategy optimizes your site and makes its pages visible on SERPs. If your site speed is slow, hire a Shopify website developer to make it faster by decreasing image sizes, removing unused Shopify apps, and using fonts that are considered web-safe.
- Optimize Your Store for Mobile Use
Business Insider foretells that by 2020 mobile shopping will account for 45% of all e-commerce shopping. More and more people are using mobile phones for online shopping. Therefore, every site owner ensures that their buyers have a mobile-friendly site design, so buyers can make purchases – doesn’t matter what device they’re using. While developing a Shopify store, every developer should use such online store design templates that make a site device-friendly. So, consider the following while optimizing the online store for mobile:
- Larger CTA (call to action) buttons
- A fixed header
- Using images sparingly to draw focus
- Using minimal text
- No popups
- Optimizing for different screens.
Additionally, when uploading your Shopify store on your mobile device, make sure your paragraphs hold the right length, images must be of high quality and easy to load.
- Add High-Resolution Images
Always remember that presenting visual information allures customers more easily 60,000 times fasterthan words. Hence, uploading product images on the Shopify store will make a strong and immediate impression on buyers. So, it’s recommended to use clear and high-resolution images that couldn’t only highlight the products’ details effectively but also attract buyers quickly without losing their attention. Don’t forget to represent products from multiple angles so buyers can easily understand and imagine the look. Enable a 360-degree photo tool on product pages and zoom feature. So, buyers can review your items in more detail.
- Use Plugins
There is no doubt to say that Shopify is an amazing platform for promoting your business online. It’s a great structure and framework that inhabits a broad array of free themes and templates to develop and design an online store. So, if you have dreamed of seeing your business succeed, it’s a worthy investment to install a few plugins for enhancing the overall functionality of your Shopify store. From free shipping to marketing and SEO, every store must have such plug-ins that offer different features and properties to make stores more reliable. So, whether it’s about targeted emails, automated cart abandonment emails or sales analytics, it allows people to log into your e-commerce store and make purchases conveniently.
Get More Traffic With Shopify Fx
When it comes to generating more website traffic for your online store, an owner should consider different tactics for succeeding their business online. No Shopify eCommerce website development process if you didn’t adopt useful techniques for running your business.
After all, more traffic means more opportunities to convert those casual shoppers into paying customers. So, if you’re planning to take your store online, ask us what to do! Our professionals of Shopify developers and designers create an e-commerce website for you and guide you through effective strategies to increase website traffic.
So, contact us and get a user-friendly Shopify store!