Thinking about growing sales? Content marketing is a huge opportunity to increase your traffic and boost the overall revenue of the business. And selecting an appropriate Shopify marketing ideas play a vital role in content.
Well, content is a cost-effective way to connect customers and make them feel engaged. This means adopting a strong Shopify marketing service to assist every seller in building a strong connection with customers.
In the world of Shopify eCommerce stores, content becomes an essential factor to sell products/services through the internet. So, if you use a strategy to promote your Shopify eCommerce store by using content marketing, you’ll never fall behind in terms of profit and productivity. Because content marketing has the ability and strength to establish the brand and educate people about your e-commerce store products and services.
According to a study, an estimated 68 % of people read about brands that interest them. It proves that content is important in creating your brand.
Only opening a Shopify eCommerce store isn’t enough. There is a lot to do more to attract traffic, so people start clicking and scrolling through your website. This is where you should know how to make content marketing work for your Shopify store.
Let’s have a look at the following tips to grow your eCommerce store using content marketing.
Tips to Grow your Shopify eCommerce Store Using Content Marketing
Come Up With Content Plan
Each Shopify eCommerce store is featured with unique products and services. Before creating content, you need to determine the content topics, a form of content, style, and how you’re going to put them together to attract traffic. To come up with the right content plan, consider:
- Think about topics that are useful for customers
- What is your target audience?
- What does your ideal content styling look like?
- How can you sort out the problems?
To obtain the answers to these questions, listen to podcasts of the same niche people, read books related to your niche, communicate in groups, and learn about your customers’ likes and dislikes. Additionally, consider the presentation of content – blogs, social media content, videos, ads, offline content, e-books or podcasts. And among these, video content is king.
Leave the Buyer the Right to Choose
People want to choose their favourite products. Therefore, before buying a more or less expensive product, they study the information. To take advantage of this, the seller must fulfil two conditions – create conditions in which any choice of the customer benefits the store and provide the audience with access to quality information.
The right and reliable information allow customers to choose the right products. Understanding the purpose of buy will help in creating content for each stage of the funnel. Make sure your store is equipped with awareness, consideration and decision-making content that suits your audience.
Keep Your Content Fresh
Doesn’t matter – what size your company is holding up? The more original and unique content, the more likely traffic knocks on the door. Additionally, by posting more content per month, you’ll get average leads as compared to your competitors. That’s why it’s essential to post content regularly through various channels. However, at the same time, the originality and freshness in the content also matter. It keeps the customers engaged and interested in your Shopify eCommerce store. Adding interesting and alluring phrases along with attractive images and keywords will soon gain the attention of both customers and search engines.
Engage Customers With Objective Reviews
Product reviews are among the most effective content marketing tools. Sellers need to remember that this type of content works with objectivity. In other words, users shouldn’t be offered advertising descriptions that focus solely on the merits of the product, but unbiased evaluations of products by experts or real users. Usually, people are more likely to trust consumer reviews and reviews than experts. Internet users look at reviews and reviews from other buyers 12 times more often before buying than product descriptions from a seller or manufacturers. Remember, you don’t need to be afraid of negative product information. With content marketing, you help people make the right choices. Therefore, consumers should be aware of the merits and demerits of the product.
Offer Audience Different Types of Content
Content marketing isn’t just about youTube texts and videos. As a retailer manager, you need to fit helpful advice into six-second via videos. In addition, you can offer audiences different types of content through blogs, articles, videos, social media to keep the audience engaged and occupied with relevant content.
When planning your online store content strategy, you can hire Shopify experts and think about the interest of existing and potential customers. Educate them, share exclusive data on products and how to use them. Don’t manipulate your audience by substituting veiled ads for useful content. Remember, you have to help the customer select and use the product. Your business will be successful if the store makes a profit on any user choice.